Meta reviews a WhatsApp template automatically when you create it and again whenever you edit it. Only an approved template can be sent. Kylo mirrors Meta’s status on the Status column of the Templates list.

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Statuses

Sources: Meta: template fundamentals and Meta: template categorization.

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When Kylo updates the status

Kylo does not receive template status events. It refreshes statuses when you open the Templates list and when you select Refresh. After you submit, wait for Meta’s review and then select Refresh.

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Why Meta rejects

Meta lists these common reasons in its template review guide:
  • Variable formatting. Missing or mismatched braces, special characters in a variable, variables that are not sequential, too many variables for the message length, or a variable at the very start or end of the body.
  • Content and policy. Content that breaks WhatsApp’s Commerce Policy or Business Policy, such as asking for full card numbers or national ID numbers, or threatening language.
  • Character limits and format. Text over the limit for its component, or too many emojis.
  • Duplicates. A template with the same body and footer wording as an existing one.
  • Category mismatch. Meta disagrees with the category you chose. See Template categories.
Kylo does not show the rejection reason. Meta sends it by email and shows it in WhatsApp Manager and Business Support Home. Open Meta’s own list with the Manage link on the WhatsApp Connection tab.

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After a rejection

  1. Read the reason in Meta.
  2. Select Edit on the row. Fix the problem. Select Save. Kylo resubmits the template and the status returns to In review. If the template has a media header, create a new template instead, because media headers cannot be edited.
  3. Meta’s appeals must include a sample and are decided within 24 hours.

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Limits to know

  • An unverified Meta business portfolio is limited to 250 templates per account, and a verified one to 6,000.
  • Meta allows 100 template creations per hour.
  • Meta archives a template with no use for 12 months.

Create a WhatsApp template

The end-to-end creation guide.