Symptom
A campaign sends to the first group of leads and then the rest fail or never go out. The count is round, often 250.Cause
Meta limits how many unique customers a business can message with templates outside the customer service window in a rolling 24 hours. A new business portfolio starts at 250. The tier scales through 2,000, 10,000, and 100,000 to unlimited, and quality rating and volume decide how fast. The limit belongs to your Meta business portfolio, not to Kylo or your Kylo plan.What Kylo shows
Kylo does not display the tier. A send that exceeds the limit comes back from Meta with an error and lands as a FAILED receipt with Meta’s error code, counted in Failed on the campaign. See Send errors. A failed lead is retried by the next event after one hour.What to do
- Open Failed on Outbound, Campaigns, then Logs and the failed message in Conversations to confirm Meta’s code.
- Check your tier and quality rating in WhatsApp Manager.
- Pause the campaign with Pause while you wait for the 24 hour window to roll. See Create a campaign.
- Keep quality high so the tier scales: send relevant templates to people who expect them. See Quality and paused templates.